{"id":2058,"date":"2020-03-11T00:00:05","date_gmt":"2020-03-10T23:00:05","guid":{"rendered":"https:\/\/devstage.bix-consulting.com\/?p=2058"},"modified":"2023-05-24T09:43:21","modified_gmt":"2023-05-24T07:43:21","slug":"predictive-content-fallbeispiel-customer-churn","status":"publish","type":"post","link":"https:\/\/www.bix-consulting.com\/en\/predictive-content-fallbeispiel-customer-churn\/","title":{"rendered":"Predictive Content - Case Study: Customer Churn"},"content":{"rendered":"

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F\u00fcr einen Anbieter von Tank- und Mautabrechnungen hat biX Consulting eine customer churn Analyse erstellt, in welcher ermittelt wurde, welche Kunden zu welchem Zeitpunkt abwandern werden. Mit Hilfe der biX A.I. tools war es m\u00f6glich Muster in den historischen Bewegungs- und Stammdaten der Kunden zu erkennen und diese zu klassifizieren. Verschiedene Algorithmen wurden hierf\u00fcr auf unterschiedliche Stammdatenkombinationen der Kunden angewendet. Der Algorithmus mit den besten Testergebnissen in der Konzeptionsphase wurde dann zur Klassifizierung genutzt.<\/div>\n
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Abbildung 1: graphische Darstellung Churn prediction mittels decision tree<\/span><\/p>\n

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Die biX-L\u00f6sung erm\u00f6glicht hier einen Detailblick in den Ablauf der Klassifizierung jedes Kunden. Dadurch k\u00f6nnen die kritischen Kundenstammdaten identifiziert und beeinflusst werden um eine Kundenabwanderung im Vorhinein abzuwenden. Die Fokussierung auf churn-gef\u00e4hrdete Kunden verringert den Aufwand der churn-prevention und verhindert den Schl\u00e4fereffekt. Die Algorithmen laufen nativ im SAP BW weshalb keine zus\u00e4tzlichen Kosten f\u00fcr Lizenzen, Hard- oder Software anfielen. Da die biX A.I. tools direkt auf SAP-Technologie aufsetzen, k\u00f6nnen vorhandenen Datenstrukturen genutzt werden und in den Regelbetrieb eingebunden werden, um die Aktualit\u00e4t der Vorhersagemodelle zu gew\u00e4hrleisten. Sprechen Sie uns an.<\/div>\n
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Abbildung 2: Detailansicht der Klassifizierungsregeln im decison tree<\/span><\/p>\n

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Customer-churn prevention beschreibt die Identifikation von k\u00fcndigungswilligen Kunden, um die\u00a0 K\u00fcndigung zu verhindern. Daf\u00fcr werden historische Daten mit erfolgten K\u00fcndigungen analysiert, um Vorhersagen \u00fcber zuk\u00fcnftiges Verhalten aktueller Kunden machen zu k\u00f6nnen. Das erlaubt die Fokussierung auf gef\u00e4hrdete Kunden und die kritischen Faktoren.<\/span><\/em><\/p>\n

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Ansprechpartner<\/span><\/p>\n

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Oliver Ossenbrink<\/h3>\n<\/div>\n<\/div>\n
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Gesch\u00e4ftsf\u00fchrung Vertrieb und HR<\/p>\n<\/div>\n<\/div>\n

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F\u00fcr einen Anbieter von Tank- und Mautabrechnungen hat biX Consulting eine customer churn Analyse erstellt, in welcher ermittelt wurde, welche Kunden zu welchem Zeitpunkt abwandern werden. Mit Hilfe der biX A.I. tools war es m\u00f6glich Muster in den historischen Bewegungs- und Stammdaten der Kunden zu erkennen und diese zu klassifizieren. Verschiedene Algorithmen wurden hierf\u00fcr auf […]<\/p>\n","protected":false},"author":6,"featured_media":2060,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_lmt_disableupdate":"","_lmt_disable":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"iawp_total_views":4,"footnotes":""},"categories":[18],"tags":[43,146,39,26,45,29,30,31,145,48,128,100,99,57,40,59,66,114,60,109,183,98,105,201,200,38,27,44,153,41,50,28,42,49,152,46,47,54,82],"class_list":["post-2058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-beratung","tag-bi","tag-big-data","tag-bix","tag-bix-beratung","tag-bix-consulting","tag-bix-gold","tag-bix-sap","tag-business-intelligence","tag-consulting","tag-content","tag-customer","tag-customer-churn","tag-data-mining","tag-data-science","tag-data-visualization","tag-data-warehouse","tag-daten","tag-daten-visualisieren","tag-datenqualitaet","tag-integration","tag-kundenabwanderung","tag-kundenabwanderung-senken","tag-predictive","tag-predictive-content","tag-ratingen","tag-sap","tag-sap-beratung","tag-sap-business-warehouse","tag-sap-bw","tag-sap-consulting","tag-sap-gold-partner","tag-sap-hana","tag-sap-solutions","tag-self-service","tag-service","tag-solution","tag-tableau","tag-use-case"],"modified_by":"admin","_links":{"self":[{"href":"https:\/\/www.bix-consulting.com\/en\/wp-json\/wp\/v2\/posts\/2058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bix-consulting.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bix-consulting.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bix-consulting.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bix-consulting.com\/en\/wp-json\/wp\/v2\/comments?post=2058"}],"version-history":[{"count":0,"href":"https:\/\/www.bix-consulting.com\/en\/wp-json\/wp\/v2\/posts\/2058\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bix-consulting.com\/en\/wp-json\/wp\/v2\/media\/2060"}],"wp:attachment":[{"href":"https:\/\/www.bix-consulting.com\/en\/wp-json\/wp\/v2\/media?parent=2058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bix-consulting.com\/en\/wp-json\/wp\/v2\/categories?post=2058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bix-consulting.com\/en\/wp-json\/wp\/v2\/tags?post=2058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}